This listing was posted on adidas.
Manager Retail Marketing
Location:
Taipei
Description:
Purpose & Overall Relevance for the Organization: Develop Retail Marketing strategic plan and execution excellence based on global/GCA guideline, to drive in-store consistent and outstanding brand tone and feel on tactical visual elements and ensure efficient and on time in-store 2D/3D communication deliverables across channels (DTC, WHS and FO). Develop annual budget allocation and prioritize the investment, while optimizing the efficiency according to the annual marketing plan and brand calendar. Key Responsibilities: Following GTM process, download Global and GCA retail marketing calendar, create local retail marketing calendar to support different retail landscapes (own retail & wholesale). Follow Global guidelines and toolkits to develop and implement monthly campaign and concepts. Supervise local in-store communication execution compliance with Global and GCA. Under global framework, create breakthrough In-Store Communication approach / device to strengthen consumer experience and induce purchase. Partner with the relevant business’ teams to drive in-store visual demand and requirement consensus across channels / brands, i.e. align brief whilst ensuring listen to stakeholders’ / market demand. Develop permanent and semi-permanent as well as tactical ISC tools for each of adidas’ labels that respond to their target consumer profile. Closely work with SP and SS Brand Communication team on retail requirements to ensure Brand tools are retail and consumer relevant. Monitor the latest retail merchandising trend for best practices that can be adapted to adidas. Keep entrepreneurial spirit, stimulate the change and innovation through strategic analysis from both consumer/shopper insight and the implementation learnings. Lead Retail Marketing team and drive team engagement. Co-work with Visual Merchandising for joint project delivery. Lead ISC implement process and manage external ISC agencies. Coordinate between department tactics and operational objectives. Lead the GWP process in line with brand and commercial objectives. Manage MWB in line with channel and total yearly budgets. Additional assignments or special projects as assigned or agreed. KPI’s: Traffic and conversion Channel & comp sales Market share in wholesaler Marketing working budget management accuracy Key Relationships: Visual Merchandising Teams Store Development Teams External partners (agencies) Global Retail Concept Development team Global VM & ISC Creation & Excellence teams Brand Activation Team Channel Team GCA VM & ISC teams Knowledge, Skills and Abilities: Ability to develop strategy and great implementation commitment. Excellent track record of success with ISC & VM knowledge. Strong cross-functional and junior-senior stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.) Strong industry knowledge or passion, across divisions - footwear, apparel, and accessories. Understanding of Taiwan markets’ consumers, accounts, economic environment, and commercial needs. Requisite Education and Experience / Minimum Qualifications: 10 years of experience in Retail Marketing/Visual Merchandising required. University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing. Experience in the sports industry is preferred . Fluent in English and Mandarin.
Company:
Adidas
Posted:
June 5 on adidas
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