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Trade Marketing Manager - Pet Health
Location:
Shanghai
Description:
At Elanco (NYSE: ELAN) – it all starts with animals! As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise. At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights. Making animals’ lives better makes life better – join our team today! Position Description: * In partnership with brand managers and sales teams, conduct the annual trade marketing calendar and plan promotional activities throughout the year. * Communication with area sales for better understanding on their local status, competitor info. Assist Sales team on volume growth of targeted brands in key image outlet. * Develop tailored plan for top customer with individual ROI and set up innovative brand experiences while successfully engaging the target consumer. Functions, Duties, Tasks: * Develop the concrete annual promotion plan for brand according to the timeline and ensure the plan is practical and concrete. * In partnership with the Marketing and Sales teams, work on the 2B incentive plans and promotion merchandising. * Track the implementation and budget to ensure the plan on the right track. * Develop tools for sales team to sell in new potential pet stores, regular review to make sure high investment efficiency. * Work with external creative agencies on Marketing Material and POSM * Develop and implement the brand’s standard merchandising tools across distribution channels (pet hospitals, pet shops). * Build strong relationships with external agencies, Strategic Accounts, Marketing, and commercial teams. * Key RKA/KA information collection with better understanding and build up tailored promotion with individual ROI * Optimize and simplify existing merchandising to fit channels’ needs. Minimum Qualification: * Bachelor/Master's Degree in Business School or equivalent. * Minimum 3 years of experience working in Trade Marketing/Marketing in the animal health industry, preferably Pet industry. i.e. medicine, food, toys, equipment, etc. * Sales background in the Pet Health industry can be considered. * Good at spoken and written English. Additional Preferences: * The candidate preferably has a keen interest in pet industry or has a pet. Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
Company:
Elanco
Posted:
June 29 on Equest
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